Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

Choosing the perfect lip balm for your pout is an entirely personal endeavor. Do you prefer a slick gloss or a sticky one? Tinted? Scented or nonscented? Is the inclusion of SPF a nonnegotiable?

October 2025: We (the ELLE beauty team) recognized a gap in the market for an awards franchise that encompassed everything mouth-related, including oral hygiene, lip care, and color. From there, we ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Most adults have 32 teeth, but our thoughts about our mouths are endless. Welcome ...

Sometimes, a lip balm doesn’t provide the shine you want for a night out, but a gloss is too sticky and goopy to wear for more than a few minutes. Lip oils offer a perfect mix of the two: they hydrate ...

Dry, chapped lips are painful, unattractive and can happen all year round — and sometimes, your standard lip balm just doesn’t cut it. That’s where a lip serum, also known as a lip treatment, comes in ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. E.l.f. is testing the salty waters with the debut of its new dill ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Amanda Rosenthal Amanda Rosenthal is a writer on the beauty team. She has at ...

The world went mad for lip liner this year, and in 2026, we’ll be experimenting with new ways to use it. Enter Katie Jane Hughes—makeup artist, founder of her eponymous KJH Brand, and the woman behind ...

Glossy lips have reigned supreme for the past couple of years, but blurred lips are the latest cool-girl makeup trend taking over our social media feeds. Inspired by the aesthetic of makeup artist ...