Proper 12 brought in $600 million for Conor McGregor. Excitement shook the spirits business when Conor McGregor debuted his whiskey in September 2018. With his captivating demeanour and unwavering ...

Conor McGregor's business acumen has consistently garnered him widespread laudation worldwide. Right from the Irishman's Proper 12 brand (Proper No. Twelve Irish Whiskey) to his real estate venture ...

Conor McGregor was recently bought out of Proper No.12 Whiskey which was founded by him alongside his manager, Audie Attar, and celebrity liquor entrepreneur, Ken Austin. While the financial details ...

According to a news release Mexican beverage company Becle, best known for its Jose Cuervo tequila products, has fully acquired the Proper 12 whiskey brand from Conor McGregor. That release revealed ...

CONOR McGREGOR got into the festive spirit by making a CHRISTMAS TREE out of Proper 12 whiskey bottles. The Irishman posed in a black tracksuit in his Black Forge pub in Dublin. And he stood next to a ...

Conor McGregor is facing a lawsuit from a close friend that could amount to millions of dollars. The Irish Independent is reporting that Artem Lobov, a retired fighter who was once a training partner ...

If there’s one thing that you can be sure of, in terms of celebrity-endorsed liquor products, it’s that a reviewer will almost invariably lead with some kind of short discussion of that individual.