There was just one aisle of color cosmetics in this @walmart in Virginia. 75% of the space was covered by @lorealparis brands, which is wild! The brands that were not Loreal, were @elfcosmetics, @wetnwildbeauty, and @covergirl. But I was immediately drawn into these lipsticks from Elf immediately. I could see the image of the ad showed me the intensity of the pigment and how opaque and creamy the images look. But I know these images were done in a studio and more than likely was retouched. So I’
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